Seasoned professional with more than 20 years experience and progressive responsibilities solving issues and challenges, and increasing sales and revenue by maximizing opportunities in marketing communications and public relations. Areas of expertise include media relations, event management, corporate communications, internal communications, investor relations, publications, marketing collateral and digital content creation.
Generated cover feature for Intel in TIME magazine's special drone issue. The magazine, and online coverage, showcased Intel drones on the cover, as well as a guest editorial from the Intel CEO and additional Intel editorial.
Pitched, placed and produced feature regarding Intel's commercial drone business in one of the world's most respected business media outlets.
Generated in-person video feature at USA Today where VP & GM of Intel's drone team showed off the drones that make such a spectacle of themselves at the Olympics, last year's Super Bowl and Coachella.
Produced signature coverage on BBC News, which included large social component. Reporter cited Intel as the company behind the Bellagio stunt and stated it was the best thing he had seen at the world's largest consumer electronics show.
Pitched and managed "Intel’s place in the drone space" feature nearly four minutes in length on one of the nation’s highest-rated morning shows. Segment included interviews with Intel spokespersons, as well as Intel drone light show and commercial drone videos.
Generated feature article in one of Silicon Valley’s most prestigious media outlets. The story included interviews with Intel drone spokespersons, as well as photo shoots in the Intel drone lab and drone flights at nearby Baylands Park.
Managed Gretsch Malcom Young (AC/DC) Duo Jet guitar product development and related launch.
Managed homepage feature story explaining why Intel is in the drone space. The article highlights the work Intel has done in the drone industry, from commercial applications to entertainment light shows.
Procured 1,000 pieces of positive global media coverage, totaling more than 200 million unique impressions. Several features, like CNN, included the entire two-minute Intel-produced video.
Generated feature in one of the tech industry’s most respected media outlets. The story included a deep dive with Intel spokespersons regarding the sensification of compute, as well as a video of the Intel RealSense lab.
Pitched and managed lengthy segment on CNET, one of the tech industry’s most popular and trusted media outlets. Coverage included long interview with Intel spokesperson, as well as demonstrations of the Segway robot.
As part of the Consumer Electronics Show (CES) 2016, generated coverage on CNN of Segway Ninebot featuring Intel RealSense Technology.
Generated coverage regarding Intel RealSense Technology and how it’s affecting the world in a positive way. Feature included interview with Intel spokesperson.
The Segway Ninebot featuring Intel RealSense Technology inside, continued to generate interest during and after the Consumer Electronics Show (CES) 2016. Managed media relations with The Verge.
Managed media relations in TIME regarding Unmanned Aerial Vehicles (UAVs), also known as drones, and Intel’s place in the drone space. Feature included an interview with Intel spokesperson and was a positive step towards drone acceptance.
Provided media relations management with Intel spokesperson and Wall Street Journal regarding the Augmented-Reality industry and Intel’s place in it.
Generated national coverage of Fender and the Fender American Standard Series on ABC World News Tonight with David Muir's "Made in America", America's highest-rated news program.
Pitched and landed featured placement on CNN's website, lauding Fender as one of the nine greatest American factory tours.
Pitched, managed and eventually sold a Fender Princeton Reverb Amp to Popular Mechanics magazine to be reverse engineered in an effort to grow musical instruments market in nontraditional media outlet.
Pitched and managed Volkswagen/Fender feature in Motor Trend, one of the leading automobile media outlets in the world.
Pitched world's most expensive guitar to the Los Angeles Times, allowing the reporter to spend (extremely) valuable time with the one-of-a-kind instrument and its creator, and ultimately becoming an unforgettable web feature.
Generated five-minute national segment on National Public Radio (NPR), America’s most listened to radio station. In addition, web feature included detailed history of the world's greatest electric guitar.
Produced online feature with USA Today's Jefferson Graham and the one, the only, $1 million Fender Custom Shop "Pine Cone" Stratocaster guitar.
Pitched, managed and produced "Fender Stratocaster 60th Anniversary" feature more than five minutes in length on CBS This Morning, one of the nation’s highest rated morning shows. Segment included interviews with Fender spokesperson, historian and Bush lead singer and guitarist Gavin Rossdale.
Generated two-minute online video and 1,000-word feature article regarding the "Fender Stratocaster 60th Anniversary" in The Toronto Star, Canada's largest daily newspaper.
Pitched "Fender Stratocaster 60th Anniversary" feature to the Associated Press, the world’s largest wire service and managed throughout the process. As of early April, the feature has resulted in more than 13,000 global placements and related coverage, including ABC News, The Miami Herald, National Public Radio (NPR), The San Francisco Chronicle and The Washington Post. As the primary component of the anniversary’s overall media relations plan, story was pitched six months in advance to maximize story breadth and depth, as well as include GRAMMY award-winning singer and guitarist, Robert Cray; country star, Vince Gill; guitar virtuoso, Yngwie Malmsteen; pop singer, John Mayer; and Nile Rodgers of Chic, Madonna and Daft Punk fame (to name a few), in an effort to maximize coverage.
Generated two page full-color feature on the 60th anniversary of the Fender Stratocaster guitar on the cover of the “Culture” section of the Los Angeles Times. Article included quote from Fender CEO as well as several iconic guitarists (Jeff Beck, Eric Clapton, the Edge, Billy Gibbons, Buddy Guy, John Mayer, Bonnie Raitt, Keith Richards, Robbie Robertson, Bruce Springsteen).
Garnered video coverage on the 60th anniversary of the Stratocaster guitar on USA Today’s website. Video included an interview with Fender VP of Marketing, as well as footage of columnist Jefferson Graham playing along with Fender staff during the 2014 NAMM Show in Anaheim, Calif.
Produced exclusive front-page mention and “Life” section feature story in January 10, 2011 edition of USA Today to promote the Gretsch “George Harrison” Duo Jet guitar and kick-off the 2011 NAMM Show — reaching more than 26 million people.
Pitched online feature story regarding Bob Dylan’s Fender Stratocaster guitar on TIME magazine’s website following Strat image in TIME magazine article celebrating Dylan’s 70th birthday. Media relations efforts reached more than 20 million people worldwide.
Pitched and developed feature story regarding the 60th Anniversary of the Telecaster guitar on National Public Radio’s (NPR) “All Things Considered” program, reaching more than 20 million listeners.
"The Corona, Calif. facility, which had remained closed to the public for 65 years, opened its doors this week for hands-on tours in its visitor center."
Produced two-minute Fender Acoustics promotional giveaway on The Ellen DeGeneres Show featuring Ellen and guest comedian, Steve Martin. This top- rated daytime talk show was viewed by more than 3 million people throughout the United States.
Worked with Artist Relations and R&D to produce Fender/Bruno Mars photo shoot in GQ and Gretsch/Jeff Bridges feature in Esquire magazine, reaching more than 1.5 million people.
